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Art Release Sample PDF Print E-mail
Sample Press Release Template to Announce Artists Exhibit

FOR IMMEDIATE RELEASE

[Title]

Ex. Artist, XYZ, Releases New Collection "Life"

Summary / Description: (optional) A summary is optional, but required by some press release distribution sites. The description should offer around 1 - 3 sentences going into further detail than the title, but still serving as an attention-grabber to entice journalists to read the release. In distribution site listings, the summary and title often appear together, and then link to the release. Think of a summary as a teaser.

[City, State] -- [Date] The opening paragraph of the body of your press release should briefly answer the questions of who, what, when, where, and why. It will often cover some of the same information from your press release summary. [Ex. Dr. XYZ, prize-winning artist.]

[Here, talk more about the reason the book was written, or why it would be appealing to people. What inspired the artist to do this work?]

[Insert a quote from a respectable industry or authority source here, if one is available. This would often be obtained through a pre-release review. For example, if a critic has seen the exhibit in another town or a previous exhibit.]

[Offer any further general information needed, such as a mention of a social event to meet the artist.]

[Provide a call to action. These generally say something like "For more information about the exhibit, please contact Publicist's Name at publicist's phone number." Email addresses can be included with some distribution sites in the body of the release, but not in others.]

About Artist
[When writing a press release for the launch of a new exhibit, the boilerplate should be a brief backgrounder on the artist, including professional credentials and mentions of previous work, awards, or significant reviews.]

Contact Information:
[Publicist's Name / or Artist]
[Address]
[Telephone]
[Website]
[Email]

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(This mark lets the reader know that it is the end.)