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| Public Relations Kit for Dummies Whether you’re a Fortune 500 company or a small business owner, publicity affects your frontline image and your bottom line. Public Relations Kit For Dummies® is the resource for learning how to produce positive word-of-mouth that gets results for your organization. While other titles simply show the reader how to maximize PR, Public Relations Kit For Dummies® discusses how to organize and orchestrate PR from budgets, to coordinating various media, to tying into advertising and marketing campaigns. Click here to buy... | 
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| Bulletproof News Releases: Help at Last for the Publicity Deficient "Bulletproof News Releases outlines the best methods to use to avoid the trash can, the pitfalls to expect when approaching editors, and tips on how to write news that WILL be used." Capital City Weekly, Juneau, AK "Every small business owner should read it." Click here to buy... | 
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| Value-Added Public Relations: The Secret Weapon of Integrated Marketing From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets where other marketing communication tools fall short. Click here to buy... | 
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| The Public Relations Writer's Handbook The foundation for effective PR will always be great writing. Now two PR pros give step-by-step instructions for creating a wide range of winning public relations material. The authors guide readers through the ins and outs of writing speeches for the boss, pitching new products to the press, responding to unfavorable press coverage, and a wide range or other projects. Click here to buy... | 
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| Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicist A customer wrote: This was a new direction that my job demanded I proceed in and I was very nervous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference... Click here to buy... | 
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| Guerrilla PR : How You Can Wage an Effective Publicity Campaign... Without Going Broke The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.
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