| How to Write a Release |
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The number one thing to remember when writing a press release is... A press release is a factual news story, it's not a sales letter. The second thing to remember when writing a press release is... Give the reporter what they want, a factual, relevant, "newsy", exciting story. *If you just follow the above 2 rules your chances of getting a good response improves a great deal. Note: We distribute your release to the people that can have the most impact on your business, the reporter. In addition, your news release is posted to the internet press release websites, both paid and free. Press release SEO is included for no additional charge when requested. If it's been a while since you picked up a newspaper and read it, get a copy of the NY Times, Washington Post or Wall Street Journal, get a feel for how it is written. Be prepared! When a reporter contacts you. Know what your going to say, but don't sound rehearsed, be natural and well informed. Have high resolution images, product samples and further information ready. Most of all, don't wait for that perfect story or moment to get a news release out. Larger companies have whole staffs devoted to news release, they send out 10's or 100's on a regular basis. Why? Ever hear the cliche; "You can't buy that kind of advertising". A Press Release can give you 100's or even 1000's times more exposure than advertising does. One well placed press release can catapult your business to the next level. |
