ATLANTA, Sept. 16 /PRNewswire/ -- Whoop, Inc. announced today a
Web-based platform that makes it easy for everyone to create, publish and
share text, mobile content and rich media to virtually every mobile device
in the world. In addition, the company announced approximately $2 million
in angel funding from a broad cross-section of investors.

    The Whoop Engine is a Software as a Service (SaaS) platform with
associated thin-client software that addresses the technology issues that
have inhibited mobile initiatives. As a hosted application, Whoop serves as
a Web destination where subscribers can create and share rich media mobile
applications, Mobile Web sites, and text communications. On mobile devices,
the Whoop Agent (thin client) is a mobile translator, interpreting content
and rendering it with optimization for the device on which it's running.
Ideal for mobile marketing, mobile entertainment, mobile communications,
mobile commerce and mobile social networking, Whoop can reach billions of
mobile phones on every network.

    "Fourteen years ago, the Web changed the way companies operated," said
Mark Morel, chairman and CEO of Whoop. "Smart ones embraced the changes and
optimized their businesses for the digital world. That transformative
juggernaut touched every business and spawned new products, services and
models. Fast forward to today and smart companies see the next juggernaut
bearing down: mobile. Whoop is in the vanguard of the market, offering a
simple, easy and affordable way for companies to engage with their
customers, prospects, employees and partners right in the palm of their
hands."

    Major elements of the Whoop Engine are:

    -- Whoop Creative Suite is a Web-based publishing platform for the
creation and sharing of mobile content and applications over virtually
every wireless network;

    -- Whoop Management System directs the delivery of just-the-right
content to every handset and includes robust tracking, auditing, analytics
and reporting; and

    -- Whoop Agent is a small piece of software delivered wirelessly with
requested content, and it acts as an interactive tuner and transmitter for
engaging mobile experiences.

    Available via subscription to companies, agencies and publishers, Whoop
is conducting a limited roll-out of the Whoop Engine this month with broad,
global availability planned in October, 2008.

    To support development, marketing and sales, Whoop raised approximately
$2 million from a handful of angel investors, including executives and
retired executives who have founded, grown and led very successful
companies to enormous market value and lucrative exits. Whoop investors
have held senior executive roles or served on the boards of Accenture,
Shearson, Dominos Pizza, MySpace, Procter & Gamble, TRW and WebMD.

    Steve Haynes, lead investor for Glengary LLC, said, "Huge market,
scalable SaaS platform, experienced management and focused vision: What's
not to love about Whoop? Importantly, we invested in a previous venture run
by members of the management team, and their efforts generated substantial
returns for us. We're expecting a repeat performance and are confident
Whoop will be another home run."

    "Operating under the radar, we've garnered the support of some very
significant investors which has allowed us to complete the Whoop Engine,"
said Morel. "Going forward, we'll be widening that net as we begin our
Series A raise."

    About Whoop. Delivered via a Web-based platform, Whoop makes it easy
for everyone to create, publish and share text, mobile content or rich
media to virtually every mobile device. Customers include large and
mid-tier companies, publishers, ad agencies, PR firms, interactive studios
and direct marketing agencies. Whoop has operations in the U.S., Europe and
South America. For more information, call +1-877-88Whoop or visit
http://www.whoopmobile.com.