SOURCE: The Nielsen Company


2009-01-14 17:29:00

Nielsen Online Announces December U.S. Search Share Rankings

NEW YORK, NY--(eMediaWorld - January 14, 2009) - Nielsen Online reports December 2008 data for the Top U.S. Search Providers.

Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.

Table 1: Top 10 Search Providers for December 2008, Ranked by Searches
(U.S.)

Provider                   Searches (000)   YOY Growth   Share of Searches
-----------------------   --------------  --------------  ----------------
All Search                     8,623,705            19.6%            100.0%
Google Search                  5,421,943            33.5%             62.9%
Yahoo! Search                  1,448,140            13.7%             16.8%
MSN/Windows Live Search          841,457           -15.5%              9.8%
AOL Search                       357,025             5.1%              4.1%
Ask.com Search                   169,116             6.0%              2.0%
My Web Search                     62,415           -11.6%              0.7%
Comcast Search                    50,385            45.1%              0.6%
NexTag Search                     29,219             0.7%              0.3%
AT&T Worldnet Search              27,176             8.0%              0.3%
BizRate Search                    23,593            37.1%              0.3%

Source: Nielsen Online, MegaView Search

Example: An estimated 5.4 billion search queries were conducted at Google Search, representing 62.9 percent of all search queries conducted during the given time period.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Editor's Note: Please source all data to Nielsen Online.

Media Contacts:
Suzy Bausch
(415) 617-0181

Michelle McGiboney
(408) 941-2930

pr.us@nielsen.com



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