ROCKVILLE, MD--(eMediaWorld - May 19, 2009) - MarketResearch.com has announced the addition of Packaged Facts's new report "Omega-3 Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition," to their collection of Food market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=1903782

Omega-enriched foods and beverages have entered an explosive growth phase in the global retail market. Since 2003, thousands of foods and beverages enriched with omega fatty acids have been introduced worldwide. Marketers really did not start touting the omega content of enhanced foods until late 2004, after the Food and Drug Administration (FDA) moved to allow a number of nutrient content claims for these powerhouse fatty acids. Nearly 1,300 new omega-3-enriched products were introduced in Europe and North America in 2007. In 2008, the omega-enriched food sector is operating under what is termed a "healthy halo," defined by three primary parameters -- public awareness of omega fatty acids, proven scientific benefit and a willingness by the consumer to purchase these products. The global market for foods and beverages enhanced with omega-3, omega-6 and omega-9, as defined in this report, has been estimated by Packaged Facts at $4.6 billion the end of 2007. The compound annual growth rate for the period from 2003 to 2007 is estimated to be 60.7%.

A number of drivers are propelling this market in addition to an avid consumer base. These include innovative formulations and technology advancements that are expanding the products amenable to enhancement with omegas. Also, methods of stabilizing omega-containing products to inhibit oxidation (which causes the fishy smell associated with fish-oil-based omega-3) have resulted in improved taste as well as extended shelf life. In the U.S., the FDA in 2007 implemented guidelines for Good Manufacturing Practices (GMP) for nutraceuticals companies, resulting in greater oversight of and confidence in the companies producing omega-enhanced products.

"Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition" contains comprehensive data on the global market for foods and beverages enhanced with omega-3, omega-6 and omega-9 fatty acids. Historical retail sales data (2003-2007) and forecast data (2008-2012) are provided for the global and selected international markets (U.S., Europe, Asia/Australia). The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. The report profiles major marketers of omega-enhanced products and suppliers of omega fatty acids as well as innovative companies in both of these sectors.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores, and club stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

Overall market data is for the retail industry. No foodservice sales are included.

What Is Provided in this Report

"Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition" offers market and trend analysis to allow succinct assessment of this booming sector. The report balances insight into qualitative aspects of this market with comprehensive quantitative analysis.

The report addresses all retail foods and beverages marketed as containing any or all of the three omega fatty acids; however, most of the discussion, particularly market size, focuses on foods and beverages especially formulated to contain omega-3 fatty acids. Foods that inherently contain omega fatty acids such as canola oil, cranberry seeds, flaxseed, mustard seeds, salmon, walnuts, etc., all of which contain omega-3, are not the focus of this report. This report also includes a lengthy qualitative discussion of the various omega ingredients available to food formulators, including profiles on the following suppliers of these ingredients:

--  Arista Industries, Inc.
--  Croda Health Care
--  Denomega Nutritional Oils AS
--  DSM Nutritional Products
--  Epax AS
--  Frutarom USA Inc.
--  Hormel Specialty Products
--  Martek Biosciences
--  Ocean Nutrition Canada Ltd.
--  Omega Protein Corp.
--  Pizzey's Milling USA
--  Zymes LLC
    

Benefits of this Report

This report provides a valuable, timely and comprehensive exploration of the omega-enhanced food and beverage market aimed at companies already participating in this sector, companies that are considering entering this market or companies and organizations interested in activities and trends in this sector. The current market is assessed in detail, and markets and trends are projected through 2012.

This report will assist:

--  Marketing managers in identifying market opportunities and developing
    targeted promotion plans for omega-enhanced food and beverage products
--  Research and development professionals in being up-to-date on
    competitor initiatives
--  Advertising agencies working with clients in the banking and retail
    industries to understand the product buyer as an aid in developing
    successful advertising programs
--  Business development executives to understand the dynamics of the
    market and identify possible partnerships
--  Information and research center librarians in providing market
    researchers, brand and product managers and other colleagues with vital
    information necessary to their projects and decision-making
    

Topics covered in the report include...
Chapter 1: Executive Summary
   Scope and Methodology
   Report Methodology
   Products and Ingredients
   How Fatty Acids Vary in Their Impact on Health
   Which Fats are Essential and Why
   The Essential Fatty Acids
   Products
   Ingredients: Omega-3s Used to Enhance Foods and Beverages
   Alpha Linolenic Acid
   DHA and EPA
   The Market
   $4.6 Billion in Global Retail Sales in 2007 for Omega-3-Enhanced Food
   and Beverage Products
   Table 1-1: Global Retail Sales of Omega-3-Enhanced Food and Beverage
   Products, 2003-2007 (in millions of dollars and percent change)
   Global Retail Sales Are Projected to Approach $8.2 Billion by 2012
   Table 1-2: Global Sales of Omega-3-Enhanced Food and Beverage Products,
   2003-2012 (in millions of dollars)
   Number of DHA/EPA-Enhanced Foods Overtake ALA-Enhanced Foods in the U.S.
   Market in 2008
   Table 1-3: Projected U.S. Retail Sales of Omega-Enhanced Products, by
   ALA, DHA, and EPA, 2007-2012 (in millions of dollars and percent change)
   Market-Dominant Grain-Based Foods Loses Share to New Categories in U.S.
   Market
   The Retail Market
   Where Consumers Are Buying Omega-Enhanced Foods
   Table 1-4: Omega Foods and Beverages: Share of Dollar Sales by Outlet,
   2007 (percent share of dollar sales)
   The Consumer: Awareness of the Need for Omega-3 is Very High
   Two Different Consumers Are Primarily Targeted
   New Products, Trends and Opportunities
   Beverages and Snack Bars Lead in Total Global SKU Introductions from
   2003 and 2008
   Table 1-5: Top-Five New SKUs Introduced Carrying an Omega Content
   Reference, Excluding Fish, 2003-November 30, 2008 (percent)
   More Categories of Food and Beverages Each Year That Contain Omegas
   Research Into New Sources of Omegas
   Global Regulatory Situation Relating to Omega-Enhanced Food and
   Beverages
   Qualified Health Claim for Foods and Beverages Containing DHA and EPA

Chapter 2: Products and Ingredients
   Key Points
   Overview
   A Primer on Fatty Acids
   How Fatty Acids Vary in Their Impact on Health
   Which Fats are Essential and Why
   The Essential Fatty Acids
   Omega-3, Omega-6 and Omega-9 Fatty Acids and Their Sources
   Linolenic Acid (Omega-3)
   Linoleic Acid (Omega-6)
   Oleic Acid (Omega-9)
   Studies Support Health Benefits of Omegas in Heart Health, Cognition
   and ADHD
   Benefits to Heart Health
   Cognitive Benefits in Infants and the Elderly
   Omega-3 and Omega-6 Benefit Children Suffering from Attention Deficit
   Hyperactivity Disorder
   Omega-3 Benefits Psychiatric Conditions
   Essential Fatty Acid Deficiency Very Common
   Research on EFAs Suggests Many Benefits
   Table 2-1: Health Benefits Reported from Balanced Consumption of
   Omega-3, Omega-6 and Omega-9 Fatty Acids
   Benefits of Fish Oil Outweigh Contamination Risks
   From Supplements to Foods and Beverages
   American Dietetic Association Advises Food Better than Supplements for
   Intake of Omega-3
   Fortifying Foods and Beverages with Omega Fatty Acids Advantageous over
   Supplements
   2008-the Ascension of the Omegas
   The "Healthy Halo" Surrounds Omegas
   Products
   Products Excluded From This Report
   Ingredients
   Omega-3s Used to Enhance Foods and Beverages
   Alpha Linolenic Acid
   DHA and EPA
   Table 2-2: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source
   Omega-6s Used to Enhance Food and Beverages
   Omega-9s Used to Enhance Food and Beverages
   Formulations of Omega-3 Used in Foods and Beverages
   The Use of Preservatives
   Sources of Omega-3 Used as Ingredients in Enhanced Foods and Beverages
   Fish Oil
   Algal Oil
   Plant Oils
   Choosing the Best Oil
   Fish versus Algae versus Flax
   The Basics on Flaxseed
   Walnuts A Good Source of ALA
   New Seed Oil Sources of ALA
   Do Marine and Plant Sources of Omega-3 Oils Vary in Functionality?
   Fortification Capabilities and Formulation Strategies
   Omega Fortification in Organic Foods and Beverages
   Omega-3 Suppliers

Chapter 3: The Market
   Key Points
   Market Definition
   Accelerating Roll-out of Omega-enriched Foods and Beverages
   Steady Annual Increase in the Number of Global Omega-Enhanced Products
   from 2003 to 2008
   Table 3-1: Global Omega-Enhanced* Food and Beverage Product
   Introductions, 2003-2008E (percent change)
   Table 3-2: Global Food and Beverage Product Introductions with High
   Omega-3 Claims*, 2003-2008E (percent change)
   $4.6 Billion in Global Retail Sales in 2007 for Omega-3-Enhanced Food
   and Beverage Products
   Table 3-3: Global Retail Sales of Omega-3-Enhanced Food and Beverage
   Products, 2003-2007 (in millions of dollars and percent change)
   Table 3-4: Global Omega-Enhanced Food and Beverage Product
   Introductions, Excluding Fish, by Geographic Region, 2003-2007
   Global Retail Sales Are Projected to Approach $8.2 Billion by 2012
   Table 3-5: Global Sales of Omega-3-Enhanced Food and Beverage
   Products, 2003-2012 (in millions of dollars and percent)
   Table 3-6: Projected Global Retail Sales of Omega-3-Enhanced Food and
   Beverage Products, 2007-2012 (in millions of dollars and percent change)
   Global Market for Omega-3-Enhanced Beverages Shows Steady Growth
   U.S. Omega-3-Enhanced Product Introductions Increase 444% from 2003 to
   2007 and Escalates in 2008
   Table 3-7: U.S. Omega-3-Enhanced Food and Beverage Product
   Introductions*, 2003-2008E (percent change)
   $2.7 Billion in U.S. Sales in 2007
   Table 3-8: U.S. Retail Sales of Omega-3-Enhanced Food and Beverage
   Products, 2003-2007 (in millions of dollars and percent change)
   U.S. Retail Sales Are Projected to Approach $5.7 Billion by 2012
   Table 3-9: U.S. Sales of Omega-3-Enhanced Products, 2003-2012 (in
   millions of dollars and percent)
   Table 3-10: Projected U.S. Retail Sales of Omega-3-Enhanced Products,
   2007-2012 (in millions of dollars and percent change)
   Figure 3-1: Projected U.S. Retail Sales of Omega-3-Enhanced Products,
   2007-2012 (in millions of dollars)
   Table 3-11: Projected U.S. Retail Sales of Omega-Enhanced Products, by
   ALA, DHA, and EPA, 2007-2012 (in millions of dollars and percent change)
   Figure 3-2: Projected U.S. Retail Sales of Omega-3-Enhanced Products,
   Percent Share of ALA vs. DHA/EPA, 2007-2012
   European Omega-Enhanced Product Introductions Increase from 2003 to 2007
   but Slow in 2008
   Table 3-12: European Omega-Enhanced Food and Beverage Product
   Introductions*, 2003-2008E (percent change)
   European Market for Omega-Enhanced Foods and Beverages Approaches $1.4
   Billion in 2007
   Table 3-13: European Retail Sales of Omega-3-Enhanced Products,
   2003-2007 (in millions of dollars and percent change)
   Asian and Australian Market for Omega-3-Enhanced Foods and Beverages
   Approach European Market in Sales
   Table 3-14: Asian and Australian Retail Sales of Omega-3-Enhanced Food
   and Beverage Products, 2003-2007 (in millions of dollars and percent
   change)
   Few Blockbuster Products
   Market-Dominant Grain-Based Foods Loses Share to New Categories in U.S.
   Market
   Figure 3-3: Omega-3-Enhanced Foods and Beverages: Share of Dollar Sales
   by Product Category, Excluding Fish, 2007 (percent)
   Global Sales of Essential Fatty Acids Ingredients
   Table 3-15: Global Retail Sales of EFAs, 2003-2007 (in millions of
   dollars at the manufacturers' level and percent change)
   Table 3-16: U.S. Retail Sales of EFAs, 2003-2007 (in millions of
   dollars at the manufacturers' level and percent change)
   Sales of Supplements (Nutraceuticals)
   Fish Oil/Omega-3 Supplements Posts Biggest Usage Gains

Chapter 4: Retail and Distribution
   Key Points
   Different Types of Retail Outlets
   Shopping Options for Omega-Enhanced Foods and Beverages
   Table 4-1: Stores Frequented for Food Shopping in Past 30 Days (percent)
   Where Consumers Are Buying Omega-Enhanced Foods
   Table 4-2: Omega Foods and Beverages: Share of Dollar Sales by Outlet,
   2007(percent share)
   Figure 4-1: Omega-3 Foods and Beverages: Share of Dollar Sales by
   Outlet, 2007 (percent)
   Different Formats Attract Consumers for Their Varied Needs
   Number of Stock-keeping Units by Retail Channel
   Omegas in the Mail
   Options for Retail Distribution
   Direct Delivery Advantages
   Advantages of Warehouse Delivery
   Smaller Marketers Work Through Brokers
   Introducing Functional Foods to the Marketplace

Chapter 5: The Consumer
   Key Points
   Consumer Awareness of the Need for Omega-3 is Very High
   Table 5-1: Ingredients on Product Nutrition Panels Sought by Shoppers,
   2005-2008 (percent of Shoppers Who Consider Information About an
   Ingredient or Specified Content "Very Important")
   Table 5-2: Ingredients on Package Claims Sought by Shoppers (percent
   of Shoppers Who Look for Claim)
   Not Only Boomers Interested in Improving Their Eating Habits
   Reasons for Increasing Consumer Interest in Fortified Foods
   Two Different Consumers Are Primarily Targeted
   Table 5-3: Awareness and Consumption of Omega-3s for Certain Health
   Benefits, 2005 (percent)
   Consumers Aware About Fat Types and Forms
   Consumers' Perceptions of Fats and Fatty Acids
   Figure 5-1: Consumers' Perceptions of Omega-3 Fatty Acids and Fish Oils,
   2005 (percent)
   Consumption Trends
   Figure 5-2: Consumption Trends for Omega-3 Fatty Acids and Fish Oils,
   2005 (percent)
   What Consumers Want
   Table 5-4: Nutrients and Substances Americans Want More of in Their
   Diets, 2006 (percent)

Chapter 6: New Products, Trends and Opportunities
   Key Points
   Global Organization for EPA and DHA Omega-3 Forms to Meet Opportunities
   and Challenges of Omega-3 Market
   GRAS Status Awarded to Two Conjugated Linoleic Acid Suppliers
   Concerns about Continued Sourcing from Fish
   Beverages and Snack Bars Lead in Total Global SKU Introductions from
   2003 and 2008
   Table 6-1: Top-Five New SKUs Introduced Carrying an Omega Content
   Reference, Excluding Fish, 2003-November 30, 2008 (percent)
   Figure 6-1: Top-Five New SKUs Introduced Carrying an Omega Content
   Reference, Excluding Fish, 2003-November 30, 2008
   Table 6-2: Total SKUs Introduced to the Global Marketplace with a High
   Omega-3, High Omega-6 or High Omega Tag/Claim, 2003-November 30, 2008
   More Categories of Food and Beverages Each Year That Contain Omegas
   Development Trends
   The Trend Toward DHA and EPA
   Revamping the Snack Bar Market
   Potential Untapped Consumers
   New Achievements in Formulation Expand Product Horizon
   Selected New Products Introduced in 2007 and 2008
   Biomedical Laboratories Offers Cereal Bars to Help Kids Concentrate
   Danone Introduces Cardivia Omega 3 Plus Yogurt in Canada
   Hain Celestial Group Introduces Omega-3 Organic Pretz-Os and Baked Pita
   Chips
   Kemps and Ocean Nutrition Canada Introduces DHA/EPA-Enhanced Milk
   Kirin's DHA-Enhanced Power Water For Schoolchildren
   Omega Farms Introduces Omega-3-Enhanced Chocolate Milk
   Premier Foods Launches Omega-3-Enriched Baked Beans to the U.K. Market
   J.M. Smucker Introduces Canola Oil with Omega-3 DHA
   Sorrento Introduces Omega-3 String Cheese
   Sun Gold Foods Introduces Omega-3 Sunflower Spread
   Tropicana Introduces Orange Juice with Omega-3 EPA and DHA
   Unilver Introduces DHA/EPA/ALA Enhanced Margarine and
   Omega3/Omega-6-Enhanced Margarine in Austria
   Selected Innovative New Omega Products Introduced in 2008
   Table 6-3: Selected New Innovative Products with Omega Claims/Tags,
   January 1 to November 30, 2008
   Discontinued Products and Formulations
   New Algal Oil Competitor
   Research Into New Sources of Omegas
   Chia to Become the "Pet" Source of Omegas?
   Omega-Enriched Beef and Chicken

Chapter 7: Regulatory Environment
   Key Points
   Global Regulatory Situation Relating to Omega-Enhanced Food and
   Beverages
   The U.S. Regulatory Situation Relating to Omega-Enhanced Foods and
   Beverages
   The U.S. Dietary Supplement Health and Education Act of 1994
   Labeling Overview
   Labeling Nomenclature
   Provide the Facts: Nutritional Information Requirements
   Trans Fats Content Must Be Stated
   Products that Are Exempt
   Adding Beneficial Nutrients to Conventional Foods
   Table 7-1: Permitted Nutrient Content Claims for Omega-3s in the United
   States
   A Variety of Possible Claims
   Types of Health Claims
   Health Claims that Meet Significant Scientific Agreement
   Qualified Health Claims
   Qualified Health Claim for Foods and Beverages Containing DHA and EPA
   Structure/Function Claims
   Table 7-2: Structure/Function Claims on Selected Omega-Fortified Foods
   and Beverages
   Figure 7-1: Stonyfield YoBaby Plus Fruit & Cereal Yogurt with DHA
   Figure 7-2: Uncle Sam Toasted Whole-Wheat Flakes & Flaxseed with Real
   Mixed Berries
   Table 7-3: Nutrient Content Claims on Selected Omega-Fortified Foods
   and Beverages
   Figure 7-3: Farmland Dairies Special Request 1% Plus with Omega-3 Milk
   Figure 7-4: Promise Buttery Spread
   Allergen Issues
   Dietary Recommendations for Consuming Omega-3s
   Efforts to Establish Recommended Daily Allowances for EPA/DHA
   Standardizing the Percentage of DHA and EPA in Fish Oil

Chapter 8: The Suppliers
   Key Points
   Leading Suppliers of Omega-3
   Table 8-1: Leading Suppliers of Omega-3, by Sales
   Collaborating with Suppliers to Shorten Development Time and Improve
   Product
   Selected Suppliers of ALA
   Selected Suppliers of DHA/EPA
   Leading Suppliers of Marine-sourced Omega-3 Fish Oils
   Leading Suppliers of Algal-sourced Omega-3 Fish Oils
   Leading Suppliers of Plant-sourced Omega-3 Oils
   Omega-3 Ingredient Options
   Competitive Profile: Arista Industries, Inc., Wilton, CT
   Company Overview
   Omega Oil Products
   Competitive Profile: Croda Health Care, Yorkshire, U.K.
   Company Overview
   Financial Information
   Technology Highlights
   New Omega Products
   Competitive Profile: Denomega Nutritional Oils AS, Fredrikstad, Norway
   Company Overview
   Denomega Offers Omega-360 Co-branding Arrangement with Marketers
   Competitive Profile: DSM Nutritional Products, Heerlen, The Netherlands
   Company Overview
   New Omega-Enhanced Products
   Company Back in Full Production Following Fire in 2006
   Educating Educators and Curious Consumers
   Competitive Profile: Epax AS, Alesund, Norway
   Company Overview
   Omega-3 Products
   Competitive Profile: Frutarom USA Inc., North Bergen, New Jersey
   Company Overview
   Financial Information
   Business Strategy
   Omega Products
   Competitive Profile: Hormel Specialty Products, Austin, MN
   Company Overview
   Omega Products
   Competitive Profile: Martek Biosciences, Columbia, MD
   Company Overview
   Financial Information
   Beyond Infant Formula
   Selected for NIH Study
   A Bump in the Road
   Cutting Exclusivity Deals with Major Marketers
   Competitive Profile: Ocean Nutrition Canada Ltd., Dartmouth,
   Nova Scotia, Canada
   Company Overview
   Omega Products
   Unique Double Shell Protection Debuts in 2006
   Business Strategy
   Competitive Profile: Omega Protein Corp., Houston, TX
   Company Overview
   Omega Products
   Table 8-2: Application Chart for OmegaPure Menhaden-Derived Fish Oil
   (percent)
   Competitive Profile: Pizzey's Milling USA, Gurnee, IL
   Company Overview
   Technology Highlights
   Omega Products
   Competitive Profile: Zymes LLC, Hasbrouck Heights, NJ
   Company Overview
   Technology Advancements

Chapter 9: The Marketers
   Key Points
   Marketers Big and Small
   Product Development Timelines Increase
   The Five Leading Marketers of Nonfish Omega Foods and Beverages in 2007
   and 2008
   Table 9-1: Global Omega-Enhanced Foods and Beverages: Five Leading
   Marketers and Brands, 2008
   Competitive Situation
   IRI Data Is Not Available for Most Marketers
   Competitive Profile: Barilla G. & R. Fratelli S.p.A., Parma, Italy
   Company Overview
   Competitive Profile: Clif Bar Inc., Berkeley, CA
   Company Overview
   Omega Products
   Competitive Profile: Eggland's Best, Inc., King of Prussia, PA
   Company Overview
   What Makes the Eggs so Special?
   Competitive Profile: GFA Brands, Inc., Cresskill, NJ
   Company Overview
   Omega Products
   Competitive Profile: General Mills, Inc., Minneapolis, MN
   Company Overview
   Financial Information
   Omega Products
   Competitor Profile: The Hain Celestial Group, Inc., Melville, NY
   Company Overview
   Omega Products
   Competitive Profile: Kellogg Co., Battle Creek, MI
   Company Overview
   First Omega Product from Agreement with Martek Introduced
   Competitive Profile: Omega Farms, Hayward, CA
   Company Overview
   Complete Product Line
   Proprietary Marine Source of Omega-3s
   Competitive Profile: Parmalat S.p.A., Parma, Italy
   Company Overview
   Business Strategy
   Omega Products
   Competitive Profile: Stonyfield Farm, Londonderry, NH
   Company Overview
   Omega Products
   Business Strategy
   Competitive Profile: Unilever, London, U.K.
   Company Overview
   Omega Products

Appendix I: Suppliers

Appendix II: Marketers

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