PRSA-San Francisco's August Event to Focus on Incorporating Social Media Tools Into Marketing & PR Programs August 27th Event Will Give Attendees Insight Into Establishing a Social Media Platform as Well as Debunk Social Media Myths

SAN FRANCISCO, CA--(eMediaWorld - August 20, 2009) - The San Francisco Chapter of the Public Relations Society of America (PRSA-SF) is pleased to announce its August event, "Incorporating Social Media Tools into the Overall Marketing & PR Mix."

Thursday's event will discuss what considerations should be made before launching a social media campaign; how to identify key influencers; how to add value to an online conversation; and many other related topics.

You will also learn how to conduct research to determine what is being said about you and your company; engage with social media audiences; measure effectiveness and ROI for your campaigns; and create a strategic plan.

This event will take place Thursday, August 27, 2009 in San Francisco (at 44 Montgomery Street in the Financial District).

Cost to attend for PRSA-SF members is $15 for those who pre-register, and $20 at the door. Cost for non-members is $20 pre-paid in advance, and $25 at the door. To register for the event, please click here, or visit the PRSA-SF web site (http://www.prsasf.org/).

For more information on the PRSA San Francisco chapter, please visit our web site at http://www.prsasf.org.

Media Contact: Sande Smith Vice President of Communications, PRSA-SF 415-248-4800 sande@globalfundforwomen.org