eMarketer and StubHub Share Best Practices on How to Increase Conversion Rates Latest Installment in Omniture's Free Webinar Series Focuses on Improving Conversion Through More Relevant and Personalized Content

OREM, UT--(eMediaWorld - September 17, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the availability of a free webinar, conducted by eMarketer and StubHub, at http://www.omniture.com/resources/webinars. The webinar is designed to help online marketers increase conversion rates by leveraging online analytics data to serve more relevant and personalized content.

David Hallerman, senior analyst for eMarketer and an expert in online advertising and marketing, and Liz Nakamoto, lead business data architect for StubHub, have teamed up to present "Improve Your Conversion Rate," the latest installment in Omniture's regular on-demand webinar series.

Hallerman and Nakamoto discuss important issues to online marketers such as:

• Recent eMarketer research about online spending trends and growth
• How to use automated marketing to improve efficiencies and relevance
• How StubHub increased conversion dramatically by serving more relevant and personalized content and how it improved customer retention through online recommendations

Omniture's on-demand webinars are led by leading industry experts and are designed to provide online marketers with the information they need to achieve insight, action and uplift for all their marketing initiatives. For more information, please visit http://www.omniture.com/resources/webinars or send an e-mail to webinars@omniture.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact Dariana Lau 415.963.9459