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Sample Book Release PDF Print E-mail
Sample Press Release Template to Announce the Release of a New Book

FOR IMMEDIATE RELEASE

[Title]

Ex. Musician, XYZ, Releases New Memoir Exposing Life of Drugs, Sex, and Rock 'n Roll
Ex: New Book by Dr. XYZ Exposes Top Risks Facing Teens Today

Summary / Description: (optional) A summary is optional, but required by some press release distribution sites. The description should offer around 1 - 3 sentences going into further detail than the title, but still serving as an attention-grabber to entice journalists to read the release. In distribution site listings, the summary and title often appear together, and then link to the release. Think of a summary as a "teaser."

[City, State] -- [Date] The opening paragraph of the body of your press release should briefly answer the questions of who, what, when, where, and why. It will often cover some of the same information from your press release summary. [Ex. Dr. XYZ, prize-winning author and respected psychologist, tells in her new book released today why risk one, risk two, and risk three are the biggest risks to teens today. The book, targeting parents of teens, shows how these risks can be avoided, and how teens can be brought up to live safe, happy, and healthy lives despite external influences beyond their control. The book was released by ABC Publishing House and is available through www.SaleURL.com.]

[Here, talk more about the reason the book was written, or why it would be appealing to people. Is it a memoir of an interesting life? A novel tackling socially taboo subjects? A self-help book from a respected doctor or professional in a niche that's under-saturated? An instructional book for new technology, where no similar book exists? Go into more detail about why the journalist should choose to review or read your book as opposed to many others released.]

[Insert a quote from a respectable industry or publishing authority source here, if one is available. This would often be obtained through a pre-release review. For example, if writing a nonfiction book on advertising, a quote from a recognized advertising executive who was given a pre-release copy would be ideal.]

[Offer any further general information needed, such as a mention of a book signing to accompany the release, whether it's available in bookstores or only online, etc.]

[Provide a call to action. These generally say something like  "For more information about Book Title or Author Name, please contact Publicist's Name at publicist's phone number." Email addresses can be included with some distribution sites in the body of the release, but not in others.]

About Author
[When writing a press release for the launch of a new book, the boilerplate should be a brief backgrounder on the author, including professional credentials and mentions of previously published work, awards, or significant reviews.]

Contact Information:
[Publicist's Name / or Publisher]
[Address]
[Telephone]
[Website]
[Email]

###
(This mark lets the reader know that it is the end.)
[Editors Note: (optional) This area is generally used to announce that a photo or other addenda is attached to the release, or provides media information about events, such as where they can park and set up equipment if you were announcing something such as a launch party for the book's release.]