Price comparison sites – comparing the comparisons
The thought put in at home and intensely effective – limit the a serious amounts of clicks it will require for the browser to choose the information they desire. Blend it with exactness and you’re on top of won…consequently product metadata, reviews, rankings, charts, videos, what your social circle is saying….or price.
Price comparison sites are members of martial arts of shopping on the internet with an industry containing exploded in recent times. They started immaturely, including unwanted content, inaccurate prices and lacked extra useful details including availability and postage costs. Lately, the precision of knowledge has improved vastly along with the creation of product APIs and direct access to retailers’ databases for an estimated the moment information.
However, there remains one fundamental problem – that of true and useful comparisons. You can get many ‘price comparison’ sites around which simply turn into a glorified listing service for merchants along with follow the basic comparison principles.
Saving ‘time and clicks’ is what you need to make. Presenting a paperback from Amazon alongside a hardback from Book Depository doesn’t let you know the best you should buy the novel for. Genuinely informs you of that joggers two merchants stock those books in those formats. Here’s our 5 best rules of making a quality price comparison service, based upon surveys and feedback of well over 100 online users and countless hours of self research.
5 rules for effective price comparison:
1. Compare prices of the item together – list prices coming from all merchants together, ideally available as one table as well as for one product e.g. hardback with hardback and paperback with….you get it.
2. Sort your results by price, NOT ‘popularity’ – in any case a person’s found yourself in a price comparison site, not really a popularity one, especially not any seems clearly like it’s just a ‘paid for’ type.
3. Are the complete price where possible – exactly what is the part of advertising something listed for 10p, in case the mainland UK delivery takes it to £5. Provide prices that offer anyone a true and finished picture. If you’re concered about your international users failing to get the best price – don’t! They’re probably 0.001% within your business but not worth sacrificing accuracy for your rest? You should put a comment to explain your assumptions.
4. Save the person time, clicks and mental faculties – make sure the primary goal of your internet site is obvious onto your home page, works quickly and give most of the relevant information in the slightest degree wide variety of clicks. Can see the 2 ‘threes’:
You could have 3 seconds to capture anyone’s attention – should they don’t spot what they’re after on each page load, when they’re spend longer searching for it
You may have 3 clicks to give the user wants – if they still do not possess that price after three clicks, they’ll tire and deal with it returning to google with one more.
5. Generate a niche and also your reputation – remember, maximise the company you have already got before spreading yourself too thin winning start up company. There’s no point comparing more categories before you’re trusted to your ones you already compare. Most online buyers will buy regarding things online. If they’ve used your items before and trust it, they’ll then have confidence in your new category comparisons. Remember, you’ve already done hard work bringing the theifs to the site to start with – now maximise it with repeat business.